A CPG MARKETING AGENCY
Hey there, we’re Elisa and Cait – the duo behind First Friday CPG.
We’re for the CPG brand craving organic growth…without relying on heavy paid media. We’re for those with the ambition to break into nationwide retail, accelerate in-store velocities, and elevate their DTC revenue.
FOUNDERS
Cait Fornshell (she/her)
Elisa Croft (she/her)
ESTABLISHED
2024
CONTACT
elisa@firstfridaycpg.com cait@firstfridaycpg.com
Helping purpose-driven brands grow with authenticity and creativity is what we’re all about.
Whether you’re an emerging brand looking to grow your digital footprint and loyal DTC audience, or an established name looking to boost velocities and make a bigger splash on-shelf, we’re confident you need a thoughtful marketing strategy to amplify your brand and stand out where it matters most.
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This retainer package offers you consistent, high-level strategy and flexibility to adapt as your brand grows. You'll have continuous guidance from seasoned experts, helping you stay agile and make data-driven adjustments month after month
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This 12-month roadmap gives you a clear, actionable plan for sustained growth. Perfect for brands that need a structured, year-long strategy across all channels with templates and frameworks for ongoing execution.
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Perfect for brands that need high-level support to adjust strategies based on market performance, this offering provides quarterly insights, data-driven suggestions, and a clear roadmap for the next quarter.
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This is a one-time, comprehensive strategy designed to help you navigate critical moments—whether it’s a launch, rebrand, or pivot. We’ll provide you with a clear plan, customized frameworks, and guidelines for successful execution.
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In just one day, we’ll provide you with tailored solutions and a strategic roadmap to move your business forward. This VIP session is for brands that need immediate clarity and high-impact strategies—without the long-term commitment.
GET IN TOUCH
cait@firstfridaycpg.com | elisa@firstfridaycpg.gom