FIRST FRIDAY IS YOUR CPG

Dream Team,

MAKING YOUR BRAND THE UNDENIABLE GO-TO IN ITS CATEGORY.

Our work has landed clients on the shelves of Whole Foods, Sprouts, Meijer, Erewhon, and in thousands of doors across the country. And we’ve done it all 100% organically without relying on paid ads or bloated agency fluff.

Because the brands we work with aren’t like everyone else...and neither are we. First Fridays builds the kind of momentum that gets investors, buyers, and customers to say “how did they do that?”

Hey there, we're Elisa and Cait - the duo behind First Friday CPG.

We build the growth systems most brands skip. We help brands go from hidden gems to household staples.

From sold-out launches to millions in revenue. From bootstrapped, big-hearted beginnings to growth that actually lasts.

Reach out now.

SERVICES

  • Monthly support that sharpens your focus and speeds up your decisions.

    Perfect for: Early-stage brands not quite ready for the full growth plan but ready to stop guessing.

    You get:
    One 60-min strategy call per month
    Email access for quick gut checks, feedback, and soundboarding
    Strategic input on launches, decks, content, retail pitches, and more
    Light priority roadmap each quarter to keep momentum

  • Your plug-and-play growth engine that’s built to scale with you.

    Perfect for: Brands in the “we’re onto something” phase who are ready to scale with intention and want a partner to build the engine for sustainable growth.

    You get:
    Bi-weekly strategy calls
    A 12-month blueprint across DTC, retail, and community
    Plug-and-play marketing systems: content engines, launch playbooks, retail velocity drivers
    Monthly optimizations to evolve alongside your growth
    Email access for strategic input and review between calls

  • *Fractional CMO available by invite only

  • Brand growth roadmapping 

  • Go-to-market strategy development

  • Retail strategy & expansion

  • Brand positioning & differentiation 

  • Sales channel development 

  • Team structure & talent development 

  • Brand messaging & storytelling 

  • E-commerce strategy & optimization 

  • Strategic partnerships & collabs

  • Product launches & SKU expansions 

  • Customer segmentation & mapping 

  • Resource allocation strategies 

  • Social strategy & optimization 

  • Visual identity & content guidance  

WHAT WE DO