FIRST FRIDAY IS YOUR CPG

Dream Team,

MAKING YOUR BRAND THE UNDENIABLE GO-TO IN ITS CATEGORY.

First Fridays builds the kind of momentum that gets investors, buyers, and customers to say “how did they do that?”

Now, we do it for the next wave of iconic brands. If your product deserves the spotlight, we’ll make sure it owns the stage.

Hey There, we're Elisa and Cait - the duo behind First Friday CPG.

Combined, we’ve led launches, scaled revenue 10x, and built brands that shoppers spot from across the aisle. We’ve turned cult products into category leaders, launched into Target, Whole Foods, and many other retailers.

Reach out now.

SERVICES

  • One call with complete clarity. In 60 minutes, we’ll identify what’s holding you back and give you the exact strategy to move forward.

    Perfect for: Founders in a “what now?” moment. A retail pitch, a DTC dip, launch, or a make-or-break quarter.

  • Turn early momentum into repeatable, scalable growth. We act as your strategy team building the systems, campaigns, and playbooks that convert traction into long-term success.

    Perfect for: Brands in the “we’re onto something” phase who want to grow intentionally, not reactively.

  • This one isn't consulting. It’s C-suite firepower, embedded in your team. For brands scaling fast and aiming higher, we guide your strategy at the executive level across every channel that matters.

    Perfect for: Category challengers ready to become category leaders.

  • Brand growth roadmapping 

  • Go-to-market strategy development

  • Retail strategy & expansion

  • Brand positioning & differentiation 

  • Sales channel development 

  • Team structure & talent development 

  • Brand messaging & storytelling 

  • E-commerce strategy & optimization 

  • Strategic partnerships & collabs

  • Product launches & SKU expansions 

  • Customer segmentation & mapping 

  • Resource allocation strategies 

  • Social strategy & optimization 

  • Visual identity & content guidance  

WHAT WE DO